Herb’N Eden, an all-natural bath and beauty company, has closed a $1.2 million investment led by Mercantile Venture Capital with participation from The Core Venture Studio.
 
Founded by Quinton and Terran Lewis in 2015, the company aims to bring natural skincare products to the forefront of the market. This new funding will amplify Herb’N Eden’s efforts, enabling it to efficiently meet the demands of its rapidly growing clientele without sacrificing what makes it successful: its all-natural therapeutic products.
 
“Through our tremendous growth, we still maintained the same formula and process of making our products,” says Terran Lewis. “We know Black-owned businesses face challenges around funding and equitable partnerships. For us, it was important we remain the majority owners and stay faithful to the tried-and-true process our supporters count on us for.”

Growth Beyond the Pandemic

Investors were attracted by the company’s ability to sustain growth beyond the pandemic year while remaining risk-averse and prioritizing customer communications.
 
“From $260,000 in 2020 to $2.6M closing out 2021, during the pandemic, is remarkable,” said co-founder and managing partner at The Core Venture Studio James Harris, one of the lead investors. “Their ability to scale their company while strengthening their relationship with their loyal customers drove Core’s decision to invest in the Herb’N Eden team.”
 
“It’s amazing to see what we could accomplish in such a short amount of time,” says Quinton. “In two to five years, we hope to continue to scale our business with the resources and connections made while also investing into the dreams of other Black entrepreneurs.”